Change is Constant & Continuous


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Change is constant & continuous, there is no aspect of our lives that hasn’t evolved over the last decade and so in Patna and Real Estate Marketing in Patna could be one of those that too can evolve the most. Driven by changes in technology, appetite for innovation and changes in lifestyle, Real Estate Marketing in Patna can become more targeted, context and personal than ever before.


The key features in the changing face of real estate marketing in Patna can be listed as – emergence of digital marketing, improved targeting, convergence of lifestyle into marketing, event-based marketing and contextual marketing.


The emergence of digital mediums can quite simply revolutionize the real estate space in Patna. Digital marketing has brought in better targeting, improved personalization and contextualizing of real estate marketing.


With increasing competition, real estate companies in Patna do not have the luxury of investing precious advertising rupees on an audience they know that might not be interested in their product. Inventories can be segmented to suit audience and marketing campaigns drawn to suit each segment according to their taste.


Lifestyle is a term that is one of the most oft used in today’s marketing jargon. Real Estate is one industry that truly sells a lifestyle when it sells a product. Your home defines most of your social activities. The amenities on offer define your level on the social ladder and the address that you reside in is often a statement in itself. And therefore, often Real Estate Marketing is as much about the lifestyle that you can expect for yourself when you are looking to buy a property in Patna.


Marketing in the real estate space can also become quite contextual with homes now located in enclaves with all sorts of modern amenities. This helps marketers create contextual campaigns that resonate with the audience. Properties in Patna are now being developed for certain communities (for example doctor’s communities, armed forces communities etc.,) this allows for campaigns to be executed in those ecosystems for better resonance and returns.

 

All these benefits on a hyper local platform increases the rate of returns by 40% and in the long run of 2 to 3 years is the most effective way to create a BRAND IMAGE.

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